If before you needed 3 days to visit the Bread & Butter to be able to watch the whole Fair and get a little a clue of what is going on in Urban Fashion, now you will need to run because B&B is increasing the size.

This edition called King Size, was the biggest one since B&B start at 2003. But, If KING SIZE wasn’t enough, for the upcoming summer edition the feria will grow from the nowadays 130.000 sq meters to 160.000 sq. meters.

The success of B&B have being amazing, more if you think that barcelona have always fight to get a space in fashion shows but never succeeded. The Spanish Fashion Week is concentrated in Madrid, with Pasarela Cibeles. And the Barcelona Fshion week is not really important for the fashion world and for the professional media.

Barcelona is worldwide known by his street culture, and not by his elegance. Paris, Milan are the capitals of Pret-a-Porter and Haute Couture and Barcelona is the streetwear capital of Europe. So for example, a sneakers shop is the perfect fashion place for Barcelona.

B&B is becoming a new symbol of the city. During the Feria the activity is not just concentrated inside the Fira Barcelona Pavillions but around the whole town, with fashion shows, concerts, exhibitions, and parties.