The Summer 07 edition of Bread & Butter, a 3 day fashion extravaganza, was visited by more than 100,000 people.

The BBBulletin (the Bread & Butter publication guide) announced that BRIT is the most “in” style right now. The young Italian labels became the new hype by mixing concepts, energy, and style to bring fresh air to the street Culture.

The talent of the new Italian scene was presented by young brands like Pharmacy Industry and accessories like the eyewear brand RetroSuperFuture. These two brands are well supported by the fantastic fashion, culture and tendencies magazine PIG.

The presence of Magazines organizing parallel events and parties at the B&B was a good way to escape the collapsed Feria. French Magazines WAD and Vice hosted great musical performances at Barcelona clubs late at night.

The Studio.V area dedicated to new young talent was once again the most interesting sector of the Saloon with brands like Luxoir, Retal Reciclaje Creativo, Txell Miras, The Mystic Onion, Almirasadar and Sarah Heartbo.