HAPPENINGText: Julio Cesar Palacio

For the third time in Barcelona, Bread & Butter took place in the huge halls of the Fira de Barcelona between 5th and the 7th July. During these two days, Barcelona became the European capital of urban fashion and street couture. Trends, elegance, casual wear, sport clothes and contemporary urban culture, graffiti, skate, hip-hop etc. were reflected in the Feria.

The different proposals were shared out between different Pavillions, this time you could find two innovations distinguishing this year’s edition from the prior ones: the presentation of veryKIDS exhibition and the Urban Elegance show.

The Bread & butter was spread out in all the Fira de Barcelona Halls, which presented the different Areas: Superior, veryKIDS, Urban Elegance, Fashion, BBBSTUDIO.03, milk & Honey, Sport & Street, Street Culture and Denim.

The Superior Area was a mixture between all the borders of fashion made by the big names as Camper, DKNY, Custo Barcelona, Nolita, and more than 100 Fashion labels.

VeryKIDS presented an exhibition focused on an artificial city created by ciber kids “a world based on algorithms, a realm of limitless information and endless fun”. A magical oniric journey inspired by Obscure Cities by the Belgian Artist Benoit Peeters. The VeryKIDS section presented the work of ANTImilk, Barbie, Ippon Kids, Trussardi babay, Pepe Jeans London Kids, RA-RE the kids and many more.

Urban Elegance presented the most refined ways of preat-a-porter street clothes, represented in a day by day, elegant but confortable way of dressing joung city people fancy. A new defination of casual luxury.

They presented important and recognized fashion brands such as Costume Nationale, Armand Basi, Lacoste Footwear, Moschino mixed with new talents and young labels.

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