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Located in a quiet fashion area out from Kotto-dori in Aoyama Tokyo, Italian apparel brand Diesel opened their new store ‘Diesel Denim Gallery Aoyama’ in September 2007. Previously located in Daikanyama, the store exists only in Tokyo and New York exclusively around the world.

Disel Denim Gallery Aoyama

A stylish two-story building… Hanging up a shop concept as “Denims are displayed as art works”, the store is where you can find limited items that are also called Diesel Denim Gallery Collection, the most prestigious items of Diesel brand. It also places gallery spaces for in-store installations and art exhibitions, featuring different artists each time on both 1st and 2nd floor.

Beyond fashions, Diesel brand has positively been engaging in artist support for another field of creative area like art, graphic and music etc. Let’s introduce here with this cool and ingenious store overview this time.

Disel Denim Gallery Aoyama

On the 1st floor, there are the most prestige Men’s/Ladies’ items, which are displayed just as art works, from Diesel Denim Gallery Collection. Interior design was done by their in-house interior design team in Italy. Popular denim jeans are hanging from the ceiling by the one like a leather belt randomly, and wood stepladder for painting use perhaps is put on the floor to display bags or accessories. All these are really fitting in well with whole in store design.

Disel Denim Gallery Aoyama

At the center of the 1st floor, Installation work “ONCE NIGHT FALLS” by HIROFU ISO/KOMAINU is exhibiting as an opening exhibition (Until January 20, 2008). It is a focus of “Event that happens in the darkness at night”, and innumerableness insects are in the chains that are suspended from the ceiling.

2007 Autumn/Winter collection theme is associated with western detail represented as Native American style. There are a lot of items found including notable denims and high quality leather/cashmere items.

Disel Denim Gallery Aoyama

2nd floor where connected by an outside stairs, is opened for gallery space. And the opening exhibition “doctrine” by Hiroki Tsukuda is in session until November 18, 2007.

Disel Denim Gallery Aoyama

Welcoming by a big animal standing proudly in front of entrance, the space is filled with art itself! This cow or buffalo alike objet, it’s said that this is a “Stuffing of Ezoshika” from Hokkaido (Of course, it’s for real). The mask of the plastic model is applied to the face, and the specially-made jacket has been worn to the body. How dignified appearance it is for this opening celebration!

Moreover, wavering projected graphic image are mirrored on the screen, and many of collages art work which is made up by number of photos are displayed over the wall.
This active artist support will be continued by the pace once every three months as to provide them with an exhibition place and its opportunity.

Many of people now visit to this Diesel Denim Gallery Aoyama on purpose to see artwork itself. Diesel is also planning on interacting artists from both Tokyo and New York side in the future. To find an “Art to wear”, it is a place worth stopping by…

Disel Denim Gallery Aoyama
Address: 6-3-3 Minami-Aoyama, Minato-ku, Tokyo
Tel: 03-6418-5323
Open: 1F Store 11:00-20:00, 2F Gallery 13:00-20:00

Text: Naoko Kawaguchi

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