NIKE ART OF SPEED 6.16

HAPPENING


Nike’s Art of Speed project hit Toronto last Wednesday at a huge raw warehouse in the Liberty Village area.

The event showcased 15 Art of Speed films (Yugo Nakamura’s was an interactive piece), 5 films by students from Ryerson University, a live Art Installation by a crew of 5 Toronto based artists, art pieces by 5 Graphic Designers and music provided by 3 DJ sets.

The concept of speed was explored across various mediums. The artists presented what speed means through their eyes – from beats per minute, to frames per second, to megahertz, to minutes in the case of the live painters.

The space was filled with large stretched canvas projection screens, screen printed street postering, and large sized graphic art panels. Along the theme of speed, there were special cocktails and a vodka energy drink called Rev served along with appetizer interpretations of fast food including mini hamburgers and french fries.

Amoeba Corp. had the opportunity to help plan, promote and execute the event along with Exhibits International and Nike Canada. It was a great experience to work on such an interesting and unique event.

The guys from Honest made it up from nyc for the one night party, so it was nice to meet them and have a chat.

NIke Art of Speed 6.16
Date: June 16th 2004
Films: KDLAB (USA), Honest (USA), Stiletto NYC (USA), Stefan Nadelman (USA), Saiman Chow + Han Lee (USA), Greg Brunkalla (USA), NE-O (UK), David Ahuja (USA), Justin Harder (USA), Joel Lava (USA), Friends With You (USA), Associates in Science (USA), Tronic Studio (USA), Bionic Systems (GER), Yugo Nakamura (JAP)
Art Installation: Derrick Hodgson (CAN), Tania Sanhueza (CAN), Erin Zimerman (CAN), James Gardner (CAN), Doug Brown (CAN)
Graphic Designers: Matt Beckerle, Creative Activity (CAN), Terry Lau, Beehive Design (CAN), Tiffany Malakooti (CAN), Mikey Richardson, Amoeba Corp. (CAN), Liisa Salonen + Summer Powell, Elevator (CAN/USA)
DJs: Cell Division (CAN), DJ Dopey (CAN), Jason Hodges (CAN)
To see the 15 Art of Speed films, check out nikelab.com

Text: Mikey Richardson from Amoeba Corp
Photos: Geoff Barrenger and Neil Collyer

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
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