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NEWSText: Editor

Valeska Soares, Self-portrait in denial, 2004. Courtesy of Fortes d’Aloia and Gabriel, Lisbon

Art Basel is launching “Online Viewing Rooms”, a new digital-only platform for its galleries and collectors, with the inaugural edition going live on March 20th, 2020.

In response to the unique circumstances of the canceled show due to the severe outbreak and spread of the new coronavirus, exhibitors in the March launch event will be able to show works of art that had been destined for Hong Kong. All the galleries accepted for the Art Basel Hong Kong 2020 have been invited to participate, at no cost for this first edition.

Online Viewing Rooms will give visitors the opportunity to browse thousands of artworks presented by Art Basel participating galleries, many of which will be online exclusives. The exhibiting gallery can then be contacted directly for sales inquiries. The Viewing Rooms will run in parallel to the three shows in Basel, Miami Beach, and Hong Kong.

‘The Online Viewing Rooms will provide galleries with a further possibility for engaging with our global audiences,’ said Marc Spiegler, Global Director, Art Basel. The initiative is the latest example of Art Basel’s longstanding commitment to digital technologies and to fostering a healthy artworld ecosystem by creating new ways for its galleries to reach collectors from across the globe.

Online Viewing Rooms will be accessible via the website and the Art Basel App.

Art Basel Hong Kong Viewing Rooms 2020
Date: March 20th – 25th, 2020
VIP Preview: March 18th, 18:00- (Hong Kong Time)

Text: Editor

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