NIKE STADIUM TOKYO

PLACEText: Kayo Tamura

Nike Stadium Tokyo has opened in Nakamuguro on May 22nd, 2010. It is a gallery of combining products, athletes and designs. Nike Stadium has also been launched in several locations such as London, New York, Paris, Milan, and Berlin. Each Stadium exhibits in the gallery featuring Nike products and expressing new ways to view sports by collaboration between the local athletes and internationally known artists.

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© NIKE STADIUM TOKYO

At the opening show, the exhibition focused on presentation of the Nike Mercurial boot, feauring with artworks created by WOW whose base in Tokyo, Sendai, and Florence, musician Keiichiro Shibuya, photographer Takeshi Hanzawa, and Concept Conception which works for large creative fields such as from space planning to graphics.

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© NIKE STADIUM TOKYO

I was attracted by the display of spike shoes Mercurial for the first sight. It was unique to see how each part of the spike was displayed separately.

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© NIKE STADIUM TOKYO

The Interactive Motion Graphics is a video system using a 3D scan camera, featuring a soccer player Tadanori Lee. The interactive work was created in collaboration with WOW, Shibuya Keiichiro, and Evala, and can be experienced to play with various sounds and movies by moving your body.

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© NIKE STADIUM TOKYO

The graphic works “inside” and “outside” were B0 size panels created by Concept Conception, only using pass data of Mercurial. Looking at closer, you will realize how cool and detailed by pasting cutting sheets of luminous orange of Mercurial.

A day before its opening, there was a reception party held for the press. At the entrance a shoe race of “(NIKE)red” was given for each visitor, as proof of the entrance. Tadanori Lee also showed up by demonstrating at the “Interactive Motion Graphics” show.

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© NIKE STADIUM TOKYO

The Mercurial feat. Tadanori Lee exhibition was held until June 6th. The upcoming show will be focusing on another player Marcus Tulio Tanaka from June 18th to July 4th.

Nike Stadium Tokyo
Opening hours: 12:00-20:00 (opens exhibition period only)
Closed: Mondays – Thursdays
Address: 1F 1-13-14, Kamimeguro, Meguro-ku, Tokyo
Tel: 03-6415-5715
http://nikestadiums.com/tokyo/

Text: Kayo Tamura
Translation: Yukino Kotake

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