Do you love contemporary art? Yes, but unfortunately you can’t afford it? Well, have you ever thought of renting some nice pieces of modern art to add aesthetic value to your office or private home? If so, contact the Vienna-based Artware Company. They offer you some 4,000 works of art by 68 internationally renowned artists and architects.
Art is an important tool of communication and marketing, the Artware team is convinced. Therefore they started to offer a broad range of contemporary art for business people and private persons who want to surround themselves with art at a reasonable price.
“The idea is to make use of contemporary art to boost the image of a business enterprise”, says Artware CEO Raimund Deininger. “As not only personal taste but also strategic, entrepreneurial factors play an important role here, we are happy to advise our clients on which artists to choose for their entrance halls, meeting rooms and offices.”
Artware’s art collection comprises some of the most internationally renowned artists whose works have been displayed in the Guggenheim Museum in New York, the London Tate Gallery, the Fridericianum Museum in Kassel, Germany, the Moderna Museet in Stockholm or the Albertina in Vienna. It has been built and continuously extended by Raimund Deininger and Ulrike Dietz over the past seven years. “The focus has always been on high quality”, says Deininger. The financial advantage of art rental is that it is tax-deductible.
“We love to advise our clients who think of buying a piece of art or extend their collection”, says Deininger. “And of course we are happy to contact artists and arrange meetings with clients who intend to have some work done by a professional artist or architect.”
Artware Kunstvermietung und Kunsthandels GmbH
Address: 30-32 Rechte Bahngasse, 1030 Vienna
Tel: +43 1 714 3862
Text: Christina Merl
Photos: Courtesy of Artware Kunstvermietung and Kunsthandels GmbH