Relatively discreet during Tokyo Designers Block 2002, Art Wall Sticker offers an alternative way of thinking about interior design, by supplying a collection of silk screen printed patterns, you can stick yourself so as to freshen the style of your wallpapers. In fact, the authors are no way designers, but 20 French contemporary artists that present their very singularapproaches of a purely decorative question, by reexamining the idea of traditional tapestry. Every artist proposes an original work, accompanied of rules which will enable you to achieve the work on your walls. One sticker set covers up to 15m2, so you can simultaneously save time and money, by replacing only the pattern of your tapestry.
The artist Gilles Touyard is at the origin of this project, which has got together 20 artists for the previous collection, and may possibly evolve next year. This collection is presented in various galleries and artistic manifestations, but the project is interesting because it involves closely the buyer in the work of the artist. What's interesting is not only the fact of laying out yourself graphic elements, but by participating to the work, to agree or diverge from the artist's concept. Every artist proposes a very different vision of the project, concerning his analysis of purely graphic and decorative questions. With his Work "Hard disk", Bernard Lallemand takes advantage of the repetition of the patterns to constitute a reflexion on one of his favorite themes: identity and formatting of spirits. This way, each artist will present a very personal story.
Paysages et Aleas by HF Blondeau, Copyright 2001, Courtesy of Agora production Distribution
For example, HF Blondeau's had the idea of his project when walking with his dog in a Park dominating Paris. It's called "Paysages et Alleas" (Landscapes and Odds). Everyday, he was fascinated by this vision provoking at the same time wonder and repulsion. He could feel human activity and life inside this giant ant-hill, randomly illuminated by millions of mad lights. The town seems to be constructed by random but, at the same time it's under the dictatorship of sharp and strait forms. The artist provides a stickers pack composed of blue lines and yellow rectangles. It's easy to build. You can use a die to place the binary elements of the composition. HF Blondeau always includes the random component in his works because he likes the idea of not controlling everything, of being part of the public.
Des loups dans le decor by Philippe Mayaux, Copyright 2001, Courtesy of Agora production Distribution
In his art work "Wolves in the Scenery", Philippe Mayaux talks about the necessity for amateurs to recognize a face or something known even in a stain. Before sleeping, children are afraid of imaginary monsters hidden in their room. Adults are no longer afraid of creatures hidden in the cupboard or in the patterns of the wallpapers. They prefer to use their aesthetic environment to social ends, giving the excuse of just searching to relax their consciousness. Decoration is a form of visual alienation. But what will become the observer if he is observed by what he is supposed to observe? The prey of the scenery? When you'll use this sticker set, if you choose judiciously the place of the wolves in your interior, it can become very strange. Voyeurism and morbidity may reach great heights if our imagination is set free. In Philippe Mayaux's artwork, the decorative aspect of the pattern is neutralized by the fact of being observed, which make this work kind of anti-decorative.
OK Deco by Vincent Labeaume, Copyright 2001, Courtesy of Agora production Distribution
Vincent Labaume's approach of the problem is another story. "OK Deco", his project, starts with the following question : does nature still have a place in our iconic environment? Today, from a decorative point of view, the vision of nature still provides the best visual pleasure. The interior design has always been inspired from flowers and from the forms of fruits. So the artist tries to give natural decoration its best form regarding today cultural situation. For example, he works on adapting this idea to the synthetics advertising images and forms. The process of creation for this work is very important and close to today's cultural environment. The first pattern is made by scraping a postcard, in order to obtain a Martian plant. The second pattern is also obtained by transforming an element of everyday's consumption society. The basic material is a lemon-flavored yogurt. After eating it, the artist folded it so as to hide the brand "Danone Veloute", obtaining a simple and new composition and a new color harmony. When it will be pasted on your walls, perhaps these patterns will revive the lost pleasure of green spaces.
Go Home by Stephane Calais, Copyright 2001
Art Wall Sticker has the particularity to supply original works of famous contemporary artists at an affordable price, taking part in the public's intimacy. Up to now, the main way of distribution of the products remains mail-orders on the Web or the catalog available during the events. The reason is the decision of AWS's of remunerating directly the artists. All the sets are for sale at 230 Euro (28,000 Yen) except the kit of the artist Daniel Buren which had to be reedited, and it is now at the price of 460 Euros.
As for the TokyoDesigners Block 2002, AWS was presented for example in the shops Agnes b ., Aoyama Book Center, UN cafe and Idee Pacific. Next exhibition is scheduled at Magda-Danisz gallery in Paris from December the 7th. The exact contents remains unknown now.
Art Wall Sticker
Address: 8 route de Besancon, 39600 Arbois, France
Tel: 00 33 (0)3 84 66 16 07
Text: Jeremie Cortial