Ever since Paris-style cafes were in fashion recently, fashion brands and furniture shops have branched out into the cafe industry, which generated a intense cafe boom in Tokyo. But now that it calmed down, instead a new trend of cafe style is being emerged. This Autumn, a number of saloon-style cafes where customers can talk to each other casually coming into fashion in Tokyo.
A NEW SHOP by PIED PIPER has been redecorated and open last month. Contrary to the last cafe decorated with cybercultural interior, it became a humaine space decorated with woody interior gadgets. On the wall plays Pied Piper’s visual motion works, on the wood shelf are a series of books about art so the visitor can relax and shop around.
VIRUS, Pied Piper’s original fashion brand, its minimal and cool gear is neatly displayed hunging down from the ceiling.
A NEW SHOP
Address: B1 Sanwakou Harajuku Bld., 6-10-8 Jinguu-mae, Shibuya-ku, Tokyo
Tel: +81 (0)3 5466 1806
Text: Atsuko Kobayashi