PSYGOYAMA

PLACEText: Jiro Ohashi

On October 20th, the shop ‘Psygoyama‘ was opened as a shop managed directly by the fashion brand ‘Bajera‘ in Daikanyama where stylish cafes are clustered. This shop proposes a sophisticated and new ‘Japanese’ style, combined Bajera’s clothes and daily goods/accessories designed by artists. It seems like one of the ordinary shops that opens everyday around this area, but the ‘Psygoyama Project’ they present as one of their business contents is different from ordinary shops that only sell clothes and accessories.

The project aims to produce everything from space for event, shop, house and graphic design for poster, atalogue, DM and all printed matter to product development for clothes/interior and direction of artist/craftsman. And one of the member of this project is Shige from Organics.

Organics is a graphic group with an overwhelming existence for their original psychedelic CG visuals and space decoration, working for record sleeves of trance music like Matsuri and parties like Equinox. They’ve been highly recognized overseas rather than in Japan and it might be because of their experience of rave parties overseas. And it means they’re kind of a minor group in Japan.

But Japanese contemporary artists and filmmakers who tour some biennials and film festivals held overseas are going into the world with enough recognition and are on the edge of Japan’s creative scene. Organics also has 10 years experience in graphic design. It’s interesting to see where creators with strong artistry like Organics can find a point of contact with society as a business.

To tell the truth, the uniqueness of this shop itself doesn’t really matter. This flow itself is rather interesting.

Psygoyama
Address: 15-5 Hachiyamacho, Shibuya-ku, Tokyo
Open: 11:30 – 20:00 (Closed on Mondays)
Tel: +81 (0)3 3464 4701
https://www.psygoyama.com

Text: Jiro Ohashi
Translation: Mayumi Kaneko

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