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MODERN TIMES IN PARIS 1925: ART AND DESIGN IN THE MACHINE-AGE

HAPPENINGText: Alma Reyes


René Lalique, Perfume Bottle Je Reviens, Worth, Model executed on December 2, 1929, Pola Museum of Art, Marc Lalique, Perfume Bottle  Je Reviens, Worth, after 1952, Pola Museum of Art

Glass designer, jeweler and medalist René Lalique was one of the highlights at the said Paris Exposition Fair. His glassworks exude sharp contrasts between clear and frosted surfaces. He designed ornaments embodying geometric or linear patterns for interiors, as well as perfume bottles that were available for mass production. The iconic “Je Reviens” (1929) perfume bottles are shaped as skyscrapers with an elegant touch of two tones of blue.


A. M. Cassandre, Normandie, 1935, Museum and Archives, Kyoto Institute of Technology [AN.4739] © www.cassandre.fr, approval by the Estate of A.M.Cassandre/JASPAR 2023 B0685

Ukraine-French poster artist and painter Adolphe Jean-Marie Mouron, popularly known as Cassandre, was highly esteemed in the world of advertising posters. He composed visuals for railways and ocean liners. “Normandie” (1935), his most iconic achievement, illustrates the Normandie ocean liner, which was the world’s largest luxury passenger ship at the time. The interior boasts of French Art Deco features, which Cassandre pronounced in striking graphic language, simplicity and symmetry.


Jean Droit, Poster VIIIe Olympiade/Jeux olympiques Paris 1924, after 1924, Museum and Archives, Kyoto Institute of Technology

Other notable poster designs on view epitomizing the Art Deco style are Robert Bonfils’ “Exposition Internationale des Arts Décoratifs et Industriels Modernes” (1925) and Jean Droit’s “VIIIe Olympiade/Jeux olympiques Paris 1924” (after 1924). Bonfils’ poster visualizes a morphed gazelle and nymph in streamlined fashion. Droit’s work depicts a group of male athletes standing proudly in front of France’s tricolor flag, with the coat of arms and overlapped palm leaves at the bottom as symbols of allegiance and victory.

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