DESIGNART TOKYO 2020
HAPPENINGText: Taketo Oguchi
DESIGNART TOKYO 2020, a festival of design and art in the city of Tokyo, took place from 23rd October to 3rd November. When most of the events around the world have been cancelled or postponed due to Covid 19, DESIGNART TOKYO 2020 managed to open under strict control. This year was its 4th exhibition – about 350 creators and brands joined and organised around 70 venues, invited 140,000 visitors in total within ten days.
“NEW HOME OFFICE” Exhibition at the Information Center (World Kita-Aoyama Building) © Nacása & Partners
DESIGNART TOKYO originally started as a project in 2017, when five groups of six founders from various creative disciplines decided to establish the creative industry that originated in Tokyo. It is an innovative initiative that brings together art and design (architecture, interior, product, fashion, technology, etc.) from all around the world in one of the creative cities in the world, Tokyo. The exhibition uses a variety of venues – including shops and galleries – to entertain visitors with different forms of presentations. The theme of this year was “POWER TO THE CREATIVES”.
“Muuto” booth from “NEW HOME OFFICE” Exhibition at the Information Center (World Kita-Aoyama Building) © Nacása & Partners
Six leading domestic and international furniture brands exhibited a new working style at the World Kita-Aoyama Building – with the title “NEW HOME OFFICE” Exhibition. The venue was also used as an information center for this event. Each booth exhibited how the rapidly changing world shifted our lifestyle, and how we can enjoy “the new normal” with our home office, and of course, with our creativity.
“Steel Case” booth from “NEW HOME OFFICE” Exhibition at the Information Center (World Kita-Aoyama Building) © Nacása & Partners
The venue was designed by an up and coming architect Shuhei Kamiya. Inspired by the Mongolian “Ger”, Kamiya made the venue an iconic space to deliver the message by its own.
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