What happens when the world fuses into a global village, when cultures mix, traditions dissolve, and something new arises? In search of cultural identity and cultural bastardizing, the authors let themselves in for an extreme expedition: visiting the hot spots of globalization in just 21 days, flying to Mexico City, L.A., Tokyo, Hong Kong, Bangkok, Dubai and back to Frankfurt. Hundreds of meetings with artists, musicians, designers and authors were on their itinerary. “Bastard” is about the personal interpretation of these manifold impressions. The fact that globalization does not only have a negative impact is just one aspect. Often it seems as though we are entering an exciting new era in which an enriching exchange of media, styles and thoughts is more important than ever. Photography, illustration, graphic design and typography have merged into a tightly woven work expressing culture, everyday life, movement, tradition and national and personal identity.A line-up of famous authors have contributed tales and interpretations of cultural bastardizing to the project. There is also a CD-ROM with typefaces created by typographers from all over the world, as well as a soundtrack.
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Bastard. Choose My Identity
Author: Christian Ernst, André Rösler, Lars Harmsen, Ulrich Weiss
Published by: Actar
Specification: 396 pages, 19.5 x 23.5 cm, full colour, hardcover, with CDR
Price: 35 Euro
Available at here.