NIKE 公式オンラインストア


PEOPLEText: Yurie Hatano

What is the concept of SHIFT cover?

It is a countdown of time to end on the third exhibition of null*, which is held at SOSO in Sapporo from 11th to 31st of March 2006. The concept of this exhibition is “x0”. All the numbers always become 0 if 0 is multiplied. I use the exhibition’s end to resemble “0” and do a countdown to it. The exhibits were trimmed off and become each dot, which forms letters.

Kamada from .spfdesign did the design and Flash, and I did the concept for the design. I have been with him for a long time, since he lived in Canada. Thanks to meeting him, I stopped touching Flash. I find I’m beyond his power 🙂

Do you have future plans or things to challenge?

Let me see… I would like to direct my attention especially overseas about this null* project. I’m interested at how foreign persons, who have another culture, feel null’s pieces. Maybe, they feel Japan more properly than Japanese 🙂

Also, Going abroad unveils Japan’s goodness. Touching other cultures brings growing up and changes my feelings. Therefore, for my changes, I want to direct my attention overseas.

Please leave a message to readers.

There is a sense that design or making works are like sports (for me, it is soccer). We have a game to win, but winning isn’t everything. However, if I lose, I’m unhappy 🙂 The original point should have been a feeling of enjoyment. Therefore, I want to think it is the most important point.

Then, for me, design and making works are communication, so I imagine new encounters with those who make things that they think good and find my works likewise good.

I look forward to new encounters with laughing and empathy.

Text: Yurie Hatano
Translation: Yuhei Kikuchi

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