Please tell us about IF site. We heard that you do not have many experiences to deal with web so much. What is your opinion(s) to this new field Web?

I suppose this was an inevitable question. I was hoping it wouldn’t happen. Our poor website is the way it is because we’ve been too busy to change it. It really depresses me to think about it. So much so that we’re not waiting (or stalling) any longer. We’re currently rethinking the ImaginaryForces identity. So much of our process feels like something that is reactive and responsive. So many of our ideas can be best communicated interactively. The company has grown so much in the past several years that we need to talk about ourselves, and what we do, differently.

IBM e-BUSINESS CENTERS: Enviromental Design/Music, Sound Design/Brand Identity/Live Action
Client: IBM Global Services

I think the web is amazing. As I mentioned, the interaction that it provides is something that so many of us are drawn to. What we don’t have the experience with, or the desire to do more often, are motion graphics on the web. It’s not about that for us. Interactivity works its way into so many of the things we do. The e-business Centers that we did for IBM are not only responsive spaces (the music of the center responds to where the guests are standing), but it’s visitors use interactive tools like an interactive table that we designed, or a touch screen kiosk that lets the guest tour the space virtually.

The prevision sequences that we created for the film Minority Report are visions of the future that the police use to stop murders before they can happen. We created a virtual interface that allowed the detectives to ‘scrub’ the previsions. To us, how they (the characters in the film) used these images was as important as the images themselves.

We’re all, obviously, very aware of the web. We’ve worked in it before, and I know that we will be working with it a lot more in the future. It’s just got to be the right the right occasion. As for our website, all I can say is that it will be changing very soon!

Please explain about the cover design for this issue. What did you image when you were making this design? Did you put any messages there?

Of all of the different media, I really find those that are interactive to be the most inspiring to me. I love how tactile an interactive experience can be. It is really a shift in thinking from motion or static media. It’s so individual. I wanted the cover to be something that felt organic and mesmerizing.

What sort of producing process did you take for this design?

This is a little personal brain-nugget. I’m not sure that i’m self-aware of my process for stuff like this… maybe someday I will be. Sometimes I just need to sit down and start making.

MARVEL COMICS: Logo Animation, Client: Marvel Entertainment

Please tell us the projects that you currently are doing.

We have so many different things going on right now. It’s really exciting.

I just got off of Steven Spielberg’s Minority Report where we created the Prevision sequences I mentioned earlier. It was an amazing experience where Kurt Mattila and myself were on set for the length of principal photography working with Steven Spielberg to create these sequences that feel as if downloaded directly from someone’s head. It was a fantastic opportunity for us to create these plot-integral sequences within, what turned out to be, a film. We’re trying to figure out how to take everything we’ve learned and translate that into what’s next.

I’m currently in the middle of a stadium and broadcast identity for a NBA basketball team. I’m also doing a commercial for a video game. We find ourselves getting excited by, and doing a lot more work in this area. Gaming is growing so much and we feel like so much of what we do speaks directly to where games are going.

There is constantly a friendly rivalry between the LA office and the NY office to one-up each other on film titles, commercials, and just about everything else. The company is working harder than ever to do better work. We’re working with amazing collaborators in a variety of media.

What sort of future IF is looking at?

We keep getting excited about new opportunities. We keep falling in love (again) with film. We’re not only working with others, but we’re developing our voice so that we can create our own content and tell our own stories.

ImaginaryForces
Address: 6526 Sunset Blvd., Hollywood, CA 90028
Tel: +1 646 486 6868
https://www.imaginaryforces.com