MILK MILK LEMONADE

THINGSText: Sachiko Kurashina

Milk Milk Lemonade has launched a new Online Clothing Project developed by Lew Baldwin.

Your input will be printed on customized fitted T-shirts along with images – using different techniques including silk screen, iron-on’s, stitching and dye. The MML site will archive personal data (optional), comments, sayings, or other words and sentences during the month of November.

The process for each design will be changed weekly. Illustrations will be selected by a collective popular decision process. In total, four different shirt designs will be produced and sold through Shift. Some of the proceeds will be donated to The Red Cross and The World Trade Center Fund.

When you visit the site, register with your name or e-mail address and answer a question. Afterwards, four images will go on and off. You can write anything you want on the dialogue box appeared after a few seconds of the images. Why not appeal yourself with unique words?

A part of the profit will be donated to The World Trade Center Fund.

Text: Sachiko Kurashina

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
MoMA STORE