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NEWSText: Aya Shomura

The Institute of New Feeling, "This is Presence" 2016, Digital film still

The Institute of New Feeling, “This is Presence” 2016, Digital film still, Zeyno Pekünlü

Artists’ Film International “Zeyno Pekünlü and The Institute for New Feeling” will start from August 9th at Whitechapel Gallery in London. The impact of technology in our mediated lives is explored through the work of US collective “The Institute of New Feeling”.

Artists’ Film International is a collaborative project established by the Whitechapel Gallery in 2008, featuring film, video and animation from around the world. A partnership between 16 global partner organisations, the programme brings together recent works which are presented over the course of a year in each venue.

Zeyno Pekünlü is selected by Istanbul Modern and The Institute for New Feeling is selected by Ballroom Marfa. “This is Presence” (2016), offers a sophisticated array of lifestyle choices available online by borrowing from the language of corporate branding, health and beauty, and new age healing. “How to properly touch a girl so you don’t creep her out?” (2015) by Turkish artist Zeyno Pekünlü, collates material posted online by pick-up life coaches to reveal their deceitful methods.

Artists’ Film International “Zeyno Pekünlü and The Institute for New Feeling”
Date: August 9th – October 2nd, 2016
Open: 11:00 – 18:00 (Thursday till 21:00)
Closed on Monday
Place: Whitechapel Gallery
Address: 77-82 Whitechapel High Street, London E1 7QX
Tel: +44 (0)20 7522 7888

Text: Aya Shomura

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