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AUSTRIAN CONTEMPORARY FASHION

Austria's great creativity with their unique, elegant and refined ideas.

DUNE presents AUSTRIAN CONTEMPORARY FASHION

Involved with sales, merchandising and press in worldwide fashion, DUNE has been running a select shop, Nid, featuring unique fashion brands collected around the world. As an event celebrating for the 140-years diplomatic relation between Japan and Austria, DUNE launched an event "DUNE presents AUSTRIAN CONTEMPORARY FASHION" that took place at Tamada Projects on the 22nd of October 2009. As a part of Tokyo Collection Week 2010 SS, the invited Austrian designers showcased their latest collections.

Welcomed with an original drink prepared with Vienna tea, I got into the gallery space where was divided into three rooms, and four groups of the Austrian designers presented their installation/performance shows.

The first room was a colloction by “house of the very island's club division middlesex klassenkampf but the question is where are you, now?”, an artist group includes two designers, a video artist and a musician. In the room, a film was showcased on objects, like a kite, made by cardboard with wooden frame, besides foliage plants with chair.

It could be seen that boyish style with Madras Check shirts and unique string sandal in the show. This short film style of show reveals artists’ thought on the environmental issue, politics and philosophy.

After the first performance, all guests moved to the next room, where many cloths were hanging as well as a lot of photos and monitor on the wall. Then, two dancers started cutting a piece of cloth and put them on and off one after other, while electronic music sounds. It was a perfomance by Pelican Avenue.

It was a collaborative show perfomed by an Austrian dancer Krõõt Juurak and a Berlin-based Alexandra from electro girls band Chicks On Speed in addition to the sound performer, Benjamin, a band member of THALIA.
This art performance illustrates a new style of fashion. Moreover, dancers made sound like “fashi-on” and “cat-walk” when they push two buttons on a girl’s body in order to create their word. I liked their irony against current fashion industry.

Moved to the last room, two labels presented. First was Edwina Hoerl, with their concept "applicable". It seems the brand has an idea the silhouette is completed with people wearing the clothe, not only the form itself. They used various patterns that creates many silhouette as poeple move aound.

In her collection, it could be seen a lot of Japanese influences such as Geta (sandals), Tenugui (one-piece clothes), strait pattern etc. This reminds me images of women and men who are natural and relaxed.

The last show was by fabrics interseason, who is one of the brands attracting attention of a wide variey of people from the fasion industry and creators, in their contemporary artistic appoach with their various concept including art coordination, cultural and historical studies, design, performance, electronica, social politics, etc.

Inspired by worker and fisherman’s style, their new collection looked amazing. Additionally, tailored jacket on the soft and drape dress was a great mix, and a pair of boots made by hemp bag was interesting.

You should keep your eyes onto Austria’s great creativity with their unique, elegant and refined ideas.

DUNE presents AUSTRIAN CONTEMPORARY FASHION
Date: October 22nd, 2009
Place: Tamada Project
Organizer: DUNE
http://www.dune-jp.net

Text: Wakana Kawahito
Photo: Naoko Nambu

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