COVER　HOME > PEOPLE > PERKS AND MINI　BLOG　CITY GUIDE

Japan-based international online magazine features creative culture.
Change Language

SHIFT

People

SHOW ALL


Perks and Mini

5 MINUTES WITH P.A.M.
Perks and Mini
Oozing with creativity, Melbourne design duo Perks and Mini (aka Shauna T and Misha Heollenback) spend their days expanding their artistic empire with fashion, books, installations, collaborations and artwork as well as sourcing new stock for their boutique, Someday.

Internationally renowned for their eclectic and cutting-edge clothing line P.A.M, the pair recently joined forces to create POP Eyes – a new line of innovative and unique women’s wear – and PAMBooks, a line of inspirational texts featuring work from the world’s freshest artists including Peter Sutherland, Ari Marcopolous, Susumu Mukai, Delta Inc., Eye Yamatsuka and SK8THING.

Taking time out of their overloaded schedule, P.A.M. agreed to a quick chat with SHIFT about design, escapism, strange new beings and Japanese style.

Perks and Mini
Perks and Mini at Someday


How, why and when did P.A.M start?

P.A.M. started as a love affair in 2000. Turn of the century, turn of tides, dawn of a new era, and a new love.


Do you have someone in mind when you design?

Yes, the people/beings we haven't seen yet. Strange faces with strange auras. New forms, new races and new beings.


7735_1.jpg7735_3.jpg

P.A.M.


You're huge in Japan, why do you think this is?

The Japanese love good times. P.A.M. is all about good times and freedom... We offer fun, escapism, color and a new sense.


What do you think of Japanese style?

Japanese style is cool when there is style. There's a love of costume and culture, there’s a nice symbiosis of east meets west…a clash with harmony!


PAM_PAMMen.jpg

P.A.M. for Mens


How often do you get to Japan?

Often. I like cycling there. Recently I cycled for four days with five hours sleep. Fun!!!


PAM_Womens1.jpgPAM_Womens2.jpg

P.A.M. for Womens


You have been working on a few new projects of late - PAMBooks, POP-EYE etc. Do you find you need to always be working on something new to keep yourself entertained?

LSO Artwork, new sculptures, cycling and also homemade small publications are what we have been working on lately – also music. Yes, making things is so much fun, such a nice challenge, hobby, life, order, being, thinking…Creativity is how we are living!


Is it difficult to work with someone (a.k.a Shauna) that you're also involved with romantically?

No, it’s easy. We are in it together [and] it's easy to share with someone you love and admire. Collaboration is the sharing of ideas.


You have done a lot of collaborations with other designers or artists. How do you choose who you collaborate with?

We find ourselves meeting people that share [similar] ideas, philosophies, energy, and when we do, it's a nice way to interact and explore with them...


If you had to describe the label to someone who was blind, what would you say?

Think about having fun, think about colors and sounds, from the future and the past. Listen to the sounds of nature and the carnival, and of ghosts and tribal rhythms. Dance in your mind and feel the cosmic force of stupidity and excitement.


What advice would you give to someone else wishing to get into the same industry?

Follow your heart, not your dreams!!!


What's next for P.A.M?

What's not next?! The future holds many surprises. Something fairly definite is a pambino (a new human) :)


Someday Store
Address: Level 3 Curtin House, 252 Swanston St, Melbourne VIC 3000, Australia
Tel: +61 3 9654 6458
info@someday-store.com
http://www.someday-store.com

Text: Fiona Killackey

Have a look at "Shift city guide melbourne" for your information guide of melbourne.
Have a look at "Shift city guide sydney" for your information guide of sydney.
Print Link to this page    Mail Send E-mail   Tweet TweetNew!  

Bookmark and Share

Related Articles