Could you please explain the concept of the magazine?

Apartamento is an independent magazine, born out of the will to establish a connection with its readers by portraying interiors, furniture, design, architecture as a mean of personal expression… in a way that is close to the feelings and aesthetics of many new generations, either if you are 18 and just moved out of your parent’s house or you are 45 and thinking of redoing your apartment from scratch.

Apartamento is dedicated to the concept of Home and Interiors, comprehending all that makes the place where you live yours: furniture, interior design, books, food, music, architecture, art, gardening…

People tend to try and affirm their personal taste more than ever nowadays, and express it in many ways: by the way they talk, the way they dress, the things they do… Apartamento is there to capture the moment in life you start living in your own home and you want it to reflect your own personality.

Apartamento will show homes of young, both established and emerging, creative people from all over the world, like it has never done before, filling a gap for style and aesthetically hungry readers, bored with the usual masks and clique imposed by most magazines in the field.

We will not show tidy interiors because they don’t exist outside your mum’s imagination. We want to show how people arrange their homes and the solutions they find to the same problems you have.

How did you launch the first issue? Did you have good feedbacks so far?

The first issue was presented in Milan, on April 17, at Spotti, one of the leading interiors showrooms in Milan. Apartamento invited to-Kit, a duo of Milanese girls, Anna Clerici e Silvia Orlandi, to present their brand new project about visual everyday life aesthetics seen and portrayed through interiors.

Apartamento thinks it’s important to foster new talents and push new ideas into the game of design and interiors. Feedbacks have been really positive, from designer Martino Gamper himself (present in issue 1 with a special magazine inside the magazine and a postcard that complete his 100 chair catalogue, the 100th chair is finally revelead..!!) , to designer Konstantin Grcic whom we hope to collaborate in the near future.

What are you working on at the moment?

Issue 2 and the launch for it… coming this fall on the other side of the pond.. but can’t tell you more right now. Also, please write us if you can’t find the magazine in your city or local bookstore.. we are getting there but the system is slow.. so don’t be afraid to drop us an email, or propose ideas..