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EBOY EXHIBITION “PIXELESQUE”

HAPPENINGText: Lotje Sodderland

eBoy’s images appeal to a wide audience because they combine the familiarity and nostalgia of pixelised game-like graphics with futuristic action-packed metropoli and sexy chicks. Who could resist such a heady cocktail?

Pixelesque has broadened Maxalot’s audience because of the universal appeal of eBoy’s style. Maxalot’s network is now expanding beyond the world of graphic designers and creatives and into the general public: people strolling by who catch a glimpse of Pixelesque and can’t resist a closer look. Maxalot aims to bring the beauty and artistic value of graphic design to the public eye and Pixelesque is helping them achieve this.

Much of eBoy’s work brings to mind retro Atari-style imagery, which may be explained by the fact that 3 of the 4 eBoys grew up without computer games in East Germany. This may also go some way towards explaining their main aspiration for the future: to produce toys. Not the “urban vinyl” collectibles which are the latest must-have designer item, but real toys for children to play with. If their explosive imaginations and capacity for fantasy are anything to go by, we can see the eBoy toys taking off in a big way.

All the Pixelesque artworks are available for sale online via www.maxalot.com. Prices start at €25.00.

Pixelesque by eBoy
Date: May 7th – June 26th, 2004
Open: 11:00 – 14:00 / 16:30 – 21:00
Place: Maxalot Gallery
Address: c / Palma de Sant Just 9ab, 08002 Barcelona
Tel: +34 93310 1066
http://www.maxalot.com

Text: Lotje Sodderland
Photos: Lotje Sodderland

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
Stephen Cheetham
MoMA STORE