Tell us a little more about the magazine, please.

It was our aim to bring together a large variety of articles which are related to the topic communication. we were searching for interesting contents, coming out of the fields of art and design, culture, science and technique etc. So to be more precise AM7 features for example the work of Space Invader an artist from Paris or the web project of the Swiss design group Display. Moreover there are articles about the communication between air traffic controllers and pilots, the changing importance of the telephone in our days, the design/communicative aspects of truck tarpaulins, color preferences of different European countries, the history of Mail Art. After we had done the article about Mail Art we decided to start our own Mail Art project transfering the ideas in the present – this was the beginning of the AM7 file exchange project . The DIN-A0 Poster, the Sticker- and Decal Sheets are parts of the columns in AM7 they should work as interaction spaces between article and reader. We want to give our readers the possibility to recapitulate the article while interacting with the columns and supplements.

Photo: SCS

It’s clearly a magazine intended for print only, which becomes clear if one has a look at the website. Why did you choose to work in the so-called “Old Media” and not emphasize on the web, too?

Due to the fact that we study Graphic Design with the emphasis on Editorial Design we have a strong relation to the print media. Beside that we have several printing facilities at our Academy for example: Offset and Silkscreen. We are very concerned about the quality of the print, the selection of paper and subsequent treatment. We were always fascinated by the Gasbooks with all their supplements. Sothis was also a thing which was very important to us – giving the reader more than just a magazine and this all is only possible in the so called Old Media.

For a student’s projects, the magazine is an impressive thing to see. How did you secure contributions and finances?

In the beginning it was very difficult to find authors who would write for us because we weren’t able to pay them. It cost great number of art of persuasion to win all the authors. Getting finances was also very difficult, it was a hard way to get all the displaying customers (adverts) together who enabled us to publish AM7.

Are you content with the outcome or did you expect other things?

Well, both of us are content about the final outcome of AM7, but now it’s time for new projects.

What and who interests you the most in contemporary graphic design?

We focus on Type Design, Corporate Identities, Editorial Design and Posters. We like the work of M/M, North, TDR and TDM. Amongst older designers we admire Otl Aicher, Wim Crouwel, Swiss designers like Josef Muller-Brockmann, Paul Lohse and Max Bill and of course Franco Grignani from Alferi&Lacroix, Mimmo Castellano and AG Fronzoni.

What’s the design scene in Stuttgart like at the moment?

There are only a few good design groups located in Stuttgart.

And last but not least, what are your plans for the future?

At the moment we are working on our diploma, which we will finished in April this year. Topic of our diploma is the font label sinutype. We will work on establishing our own studio, part of this will be the Fontlabel, which will be online in April this year.

AM7
Address: Neue Weisteige 12A, 70180 Stuttgart, Germany
Tel: +49 177 744 3980
info@amsieben.com
https://www.amsieben.com