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ADRIAN LUNA

PEOPLEText: Mayumi Kaneko

What are your policies/ideas on design and which personal principles do you follow in creating a design?

Thank you for your compliments, my design is experimental and influential. I strive to create personal phenomena for my audience. For a moment, I would like for you to see the world as I see it, anything from a flower with beautiful lush violet petals beside a walking path to the way light reflects through the clouds and sky after a rainy day to the way water floats along the top of a table after you move your drinking glass. The small things in life are what make my design so real. In order to be a designer, you must live and breathe design. And as Mat Mejia stated, it consumes you. I love that statement! (That’s for you mat!)

You have designed a number of web sites for clients, how do you usually get job offers?

When I first started free-lance, I was guided by a very good friend of mine, Rick Truhls. Together we worked on various small company’s websites. Anything to make our monthly bills. Hehe.

Then as I found stability in moving from print to webdesign, I moved to a free-lance company here in L.A. They guided me to a few clients here and there working on even smaller websites. It was disappointing all around. Then on October 12th I received a call from Douglas Frederick, V.P. of Vir2l, and he brought me aboard and introduced me to the family. I am grateful to him very much.

When you made the cover design for Shift this month, what did you imagine and how did you work on it?

Petals of course, hehe, I have been wanting to flash my petal designs for some time now, but my V3.0 consumed me. So until you at Shift requested something like my intro page, I figured it was my chance to share my visions with the world. And so it is.

We would like to ask you about the web and multimedia scene in Los Angeles, California. What’s hot now?

Age!
Our company is comprised of new media artists in their 20’s! We are the builders of tomorrow, so we need the freshest vision for it. It seems as though the younger you are, the better. And thanks to the growth of new media and the Internet, at 22 years of age, I am able to be senior designer for E-nexus studios. Could I have done this 15 years ago? Maybe after 10 years of work leading into retirement waiting to pull in my social security and 401k benefits! Hehe.

What do you think about being based in Los Angeles, California?

There is nothing more confusing than L.A. It’s crowded, polluted, and noisy. But I love it. Go figure. Only in L.A. Baby!

What do you think about Japan?

Fly me out first class to the studios for a tour, expose me, I’m up for it. Wooooooooha!

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