“ROCKET” conjures up images of a symbolic space where graphic design and street culture have come together from the late 1990’s until now. It is a gallery for the artist collective CAP, which designs for magazines such as BRUTUS and VOGUE NIPPON. Opening the 1st gallery at Dojyunkai Apartment in 1996, they had historically embodied their existence with constant exhibition lineups (& parties!) every week in this quickly changing design scene. The gallery closed once in 2005, and its presence morphed into a hard-copy free paper. Still, people had an unforgettable feeling in the sound named ROCKET. That same sentiment arose again in those people who had known ROCKET for a long time, but also amongst the new generation when they heard the news of a re-opening in November 2007 in Minami-Aoyama. In its fourth iteration, the gallery is located in the underground part of the CAP office building built with bare concrete walls. The new concept is “Gallery of the night.”
The gallery is open until 9pm for people who stop by after work or before going out drinking. An opening exhibition was held by flower artist Mr. Musubi Aoki entitled as “Botanical garden of the night“. While perhaps not in season, a quiet yet glamorous underground botanical garden appeared. I got so excited to see this impressive restart and also what Yasushi Fujimoto of CAP would set up through ROCKET from here on. It is said that they will continue to work on such exhibitions with a main theme of “Night” by adjusting darkness and light and also mood of night.
The first exhibition in 2008 was “Used bookstore of the night”; a.k.a. CAP BOOK MARKET. There were many rare vintage magazines displayed from 1930’s Esquire to 1950’s LIFE magazines that were all collected by Yasushi Fujimo. This unique selling style was proposed by Mr. Shintaro Uchinuma from the book and idea label NUMABOOKS.
Mr. Uchinuma changed the market place into an art space that is filled with books. On the way down the stairs where it goes down to the underground, the paper cutting installation by hairstylist Kazuaki Ito of ACQUA aoyama, “One Flew Over The Cuckoo’s Nest”, was on the go. And, Mr. Taihei Shii’s well known artwork, which is a jointed back of books putting also up at TOKYO BAR in New York is welcoming visitors.
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