“Type is one of the graphic elements that designers always get addicted to play with.” The Hong Kong based publisher for design and art, Viction:ary released a collection of typo-graphics, pursuing the new trend of A to Z, “Type Addicted” on November 2007.
The cover typeface is already tricky and subtle, of which you might escape the attention. This book shows not a collection of designed typefaces lining from A to Z, but various works from the 2-D pieces like posters and calendars to the 3-D pieces such as toys and dynamic installations, with each keyword of A to Z.
The collection starts from “A” word, “Adult”. The poster announcing adult’s performance is by Apirat Infahsaeng in collaboration with Mary Banas. For the following word “Agility”, David Stettler (Whaa) shows his agility typeface created for the communication of an agility dog contest. The idea of the race is symbolized by jumps, which gives a 3-D effect to the typeface.
Guy Haviv’s work with a keyword “Night” is a series of posters using typography built from photographs of fluorescent and home lights. When you look closely, you’ll even see the power plug and cannot imagine that it’s the typeface, but from a distance, you cannot notice that these are home lights on the other hand. The difference in the impression is interesting.
A keyword “Quarter” is for an Australian quarterly magazine called “Poster Magazine”, which is at the vanguard of Australian fashion, art, architecture and design. The former art-directors “3 Deep Design” demonstrated the sheer diversity of the editorial approach and the ethos and energy behind the design of the magazine.
There are many other interesting typo-graphics including the one which is hard to recognize whether it’s type. This book shows the diversity and possibilities within the limited form in typo-graphics, and proposes a new way of sending messages with a concept.
Specification: 240 pages, 10 x 8 inches, English
Text: Kyoko Tachibana