This month's cover of SHIFT was created by Trevor Jackson based in London and well known as a designer, a remixier, a producer, a DJ, and a label owner of music industry. His broad career started in the late 80s by designing for house and hip hop records. Since then, he has greatly shown his talents in music and creative industries for about 20 years in unexpected way. We asked himself a part of the story of Trevor Jackson who knows the true nature of all creative fields.
Fact Magazine Cover 2005
Could you tell us about yourself?
I am based in London, and have lived here all my life, I started designing in 1985 forming my own company called BITE IT! (mainly designing record covers for independent labels releasing house and hip hop records). I went on to start a british hip hop label also called BITE IT! in 1992 and released many records by up and coming british underground talent, as well as showcasing my own musical excursions as THE UNDERDOG. I soon began to concentrate soley on production and remix work (except cover designs for my own label) and remixed many artists including MASSIVE ATTACK, U2, UNKLE, RUN DMC and THE CURE. In 1996 I started a new label OUTPUT wanting to be able to showcase new and exciting music of many genres, and went on to release records by FOUR TET, COLDER. MU, THE RAPTURE and the LCD SOUNDSYSTEM. moving away from hip hip production I started and new project titled PLAYGROUP and released an album of the same name in 2001. (this project was a homage to the music I grew up with during the 80's) I have been producing, remixing and djing as PLAYGROUP over the past 5 years as well as continuing to design most of the artwork for the OUTPUT label, as well as other clients such as SOULWAX (who's cover art won me a Toyko TDC in 2005). most recently I have been working on various new music projects, and started to venture into installation and moving image projects as well as a forthcoming clothing brand.
Soulwax - Commercial Vinyl Singles, Pias Recordings 2004
At the moment I seem to spend most my time thinking about the exciting opportunities I have in my life, hopefully these will manifest themselves into something that will be both enjoyable for me and mean something to others.
Soulwax - Any Minute Now, Album Cover, Pias Recordings 2004
You are talented in broad fields as designer, remixier, producer, DJ, label owner, What is that you are most passionate about? What first drew you into starting your all careers?
I would like to think of myself as being a reactionary creative, I am not interested in being part of any movement, or group, and strive to carve my own individual path. If anything I want to try to do things that people aren't doing, I constantly question things and am never complacent, this what drives me in all areas of my career.
I was fortunate enough to grow up at a time of really fusion, where many different groups of people were collaborating in music, art, fashion & club culture, this forced me to be open minded and strive to be different, everything I do has a purpose and I believe strongly deserves to exist, I'm not interested in the ordinary.
I am most passionate about strong sensations and powerful emotive experiences from all mediums, simplicity and honesty, naivety and integrity. The art of anish kapoor, videogames from Toshio Iwai, the music of thom yorke.
Playgroup - DJ Kicks, Alubum Inner, Photo by Ali Kepenek, K7! Records 2002
How is going your label Output?
It no longer exists, after 10 years and 99 releases, I decided that I couldn't continue running it anymore, It was becoming to stressful and was stopping me from enjoying my life.
What is the decisive factor for the collaborating artists, or musicians?
Individuality and personality.
What would you like to say the most to the current world with your simple and strong message?
Creative Review Anual 2006
Could you introduce us your recent activities or projects?
Most recently all my time has been taken up by running the label and also completing my extensive website trevor-jackson.com. At the moment I am working on a major new audio visual show which I hope to perform sometime next year, as well as lots of new music including a new PLAYGROUP album.
Shift Cover 2006
Could you tell us about the concept of the SHIFT cover this month?
Its self explanitory
What is your next plan?
Right now I am consumed by the possiblitys of creativity via new technology. I am bored of expressing my self in the same mediums I have for the past 20 years and would like to find new and exciting ways of producing stimulating projects that push boundries with the maximum impact.
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Address: PO Box 16628, London Na 7WE, UK
Text: Yurie Hatano