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This month’s SHIFT cover was designed by Edvard Scott who operates his little one-man-studio from the usually cold country of Sweden. Since he started doing illustrations and design he’s been involved in numerous projects with clients such as “Mini Cooper”, “L’Oreal”, “Flaunt” and many others. Scott currentley works as an in-house designer at “Stockholm Design Lab”.
He has worked with SHIFT previously creating the cover design for “SHIFT 2006 Calendar“, and now will display a series of work titled “EVERYTHING WORKS” at SOSO from 20th May to 15th June. “Motion Wall” will be completed with this cover design projected at the exhibition.

Could you tell us a bit about yourself?

I was born here in Stockholm, Sweden, in 1985. I have no formal training in graphic design, however I was an intern at Stockholm Design Lab [SDL] for three months in 2004 and I learned a lot there. I’m currently a full-time employee at SDL.

How did you start illustration and design?

I’ve done a couple interviews and I always get asked this question, and so far I’ve not come up with a single good answer. Honestly, I’m not sure. I can’t recall a certain thing or happening that made me start.

What kind of works or projects are you spending most of your time these days?

As I wrote above I’m a full-timer at SDL. I do couple of creative collaborations, mainly illustrations, in addition to working at SDL. Just keep your eyes at my homepage if you want to know what I’m up to.

What is your obsession about your design, especially in colour?

I don’t think I obsess about anything particular in my design; I’m always trying to define new things, whether it’s a colour, shape, pattern or whatever. Trying, trying, trying is probably one of the few things I obsess about.

What made you apply to SHIFT 2006 Calendar Competition? And could you describe about your work?

I submitted my work because I liked the stuff you guys printed the year before and that inspired me.
I create my illustration in two steps. In the first step I created the “top” layer (the illustrative part). And after that I completed the illustration with the background (the coloured stripes).

Could you tell us about the solo exhibition “EVERYTHING WORKS” in SOSO?

“Everything Works” is an idea I’ve had for a long time. I’ve mixed all the good ideas I’ve had over the last years, ideas that have been unsuitable for my clients/collaborators for different reasons, “Everything Works” is the product of all this. This may sound like an unorganized bad idea, but I’m convinced I can handle this mix of ideas and make everything work, and the graphic outcome astonishing.

Do you have any artists, things or happenings you’re influenced by?

Maybe it sounds pretentious but I guess everything around me affects me. It’s really hard not to let your feelings and other influences effect what you choose to produce.

What is the concept of the SHIFT cover and the original posters?

As I mentioned above this is all just giant hotchpotch of ideas swimming together in one pool.

Do you have any projects as a freelance designer in the future?

I hope so. I’m doing a record cover for a Swedish indie anthology this summer. Super exciting project!

What do you like to do the most except working?

Discussions. Movies. Music. Friends. Politics. Travelling. Eating. Drinking. Partying. Working. And so much more. (Words where written in a random order)

Please leave a message to the readers!

“Every fool can see what is wrong. See what is good in it!” – Winston Churchill


Date: May 20th – June 15th, 2006
Open: 11:00-21:00
Place: SOSO
Address: 1F Sansei Bld. S1 W13, Chuoku, Sapporo, Japan
Tel: +81-11-280-2240

Supported by: BEAMS T, PRINT’EM

Text: Yurie Hatano

*Original T-shirts and posters by Edvard Scott will be available from May 20th at Shift Factory.

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.