NIKE 公式オンラインストア



The Faculty for Communication Design of the State Academy of Art and Design in Stuttgart (Germany) has recently published the seventh edition of it’s journal “Akademische Mitteilungen (Academic Announcements)”. This issues’ topic is all about “communication”, a topic that doesn’t really surprise, regarding where it comes from. Nevertheless, the authors have taken a wide angle to look at different aspects of communication: There are articles about the internet, of course, but also about sending SMS, telephoning or teleworking, so that a whole range of approaches is covered. Moreover, the magazine comes with a big poster and some sticker sheets, emphasising on other aspects of communication that a traditional magazine generally doesn’t feature.
We spoke to Daniel Fritz and Maik Stapelberg, the magazine’s editors.

Photo by Matthias Ernstberger and Katia Kuthe

First of all, please tell us who you are.

AM7 are two people: Daniel Fritz and Maik Stapelberg. We both are studying Graphic/Editorial design in the class of Prof. Hans-Georg Pospischil at the State Academy of Art and Design in Stuttgart.

Tell us a litte about Stuttgart’s Academy of Art and Design, which after all is one of Germany’s most renowned.

The Stuttgart State Academy of Art and Design, attended by approximately 800 students, is an institution at which the Fine Arts and Applied Arts are taught along side each other and in combination. This approach is born of tradition and reflects the Academy’s own understanding of its role in education. It is a quality which it wishes to maintain and cultivate.

Photo by Matthias Ernstberger and Katia Kuthe

The Academy emerged from two institutions: The Academie des Arts, founded in 1761, and the Wurttemberg State School of Arts and Crafts, set up in 1869, which both were amalgamated with the Royal Teaching and Ex-perimental Workshops in 1902. Bernhard Pankok, the founder of the Stuttgart Academy in its present form, recognised the importance of practical training in art education, and did so long before the existence of the Bauhaus. His legacy is the interaction of fine and applied arts, the importance placed on the work-shops and the quality of equipment to be found there today.

Photo by Matthias Ernstberger and Katia Kuthe

How did the idea of doing such a magazine come up, and what where the previous issues about?

Professor Hans-Georg Pospischil (former Artdirector of FAZ-Magazine) had the idea of establishing a periodic monothematic Magazine which should be designed and published by students. Each issue is done by a different group of students. The previous topics were: vacuum (issue one), lethargy (issue two), replicator (issue three), the number four (issue four), the good picture (issue five), artificial (issue six).

Photo by SCS

Tell us a little more about the magazine, please.

It was our aim to bring together a large variety of articles which are related to the topic communication. we were searching for interesting contents, coming out of the fields of art and design, culture, science and technique etc. So to be more precise AM7 features for example the work of an artist from Paris or the webproject of the Swiss design group Display. Moreover there are articles about the communication between air traffic controllers and pilots, the changing importance of the telephone in our days, the design/communicative aspects of truck tarpaulins, color preferences of different european countries, the history of Mail Art. After we had done the article about Mail Art we decided to start our own Mail Art project transfering the ideas in the present – this was the begining of the AM7 file exchange project . The DIN-A0 Poster, the Sticker- and Decal Sheets are parts of the columns in AM7 they should work as interaction spaces between article and reader. We want to give our readers the possibility to recapitulate the article while interacting with the columns and supplements.

It’s clearly a magazine intended for print only, which becomes clear if one has a look at the website. Why did you choose to work in the so-called “Old Media” and not emphasize on the web, too?

Due to the fact that we study Graphic Design with the emphasis on Editorial Design we have a strong relation to the print media. Beside that we have several printing facilities at our Academy for example: Offset and Silkscreen. We are very concerned about the quality of the print, the selection of paper and subsequent treatment. We were always fascinated by the Gasbooks with all their supplements. Sothis was also a thing which was very important to us – giving the reader more than just a magazine and this all is only possible in the so called Old Media.

For a student’s projects, the magazine is an impressive thing to see. How did you secure contributions and finances?

In the begining it was very difficult to find authors who would write for us because we weren’t able to pay them. It cost great number of art of persuasion to win all the authors. Getting finances was also very difficult, it was a hard way to get all the displaying customers (adverts) together who enabled us to publish AM7.

Are you content with the outcome or did you expect other things?

Well, both of us are content about the final outcome of AM7, but now it’s time for new projects.

What and who interests you the most in contemporary graphic design?

We focus on Type Design, Corporate Identities, Editorial Design and Posters. We like the work of M/M, North, TDR and TDM. Amongst older designers we admire Otl Aicher, Wim Crouwel, swiss designers like Josef Muller-Brockmann, Paul Lohse and Max Bill and of course Franco Grignani from Alferi&Lacroix, Mimmo Castellano and AG Fronzoni.

What’s the design scene in Stuttgart like at the moment?

There are only a few good design groups located in Stuttgart.

And last but not least, what are your plans for the future?

At the moment we are working on our diploma, which we will finished in april this year. Topic of our diploma is the font label sinutype. We will work on establishing our own studio, part of this will be the Fontlabel, which will be online in april this year.

Address: Neue Weisteige 12A, 70180 Stuttgart, Germany
Tel: +49-177-7443980

Text: Timo Linsenmaie

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.