NIKE 公式オンラインストア

LOMO

THINGSText: Jerome Lacote

Lomo is a cheap old-fashioned Russian camera, designed in the 70’s and produced in St.Petersburg, that has come back into vogue in the 90’s. As a look extension, this little camera shoots pictures without skill requirements, just for fun. Nowadays, Lomo is very fashionable, and it is a visual underground movement with aficionados and its dogma "DON’T THINK".

"Lomography started out as a new approach to analog photography. It still is, but now it’s grown to include DJs, VJs, awesome events and a whole heap of other initiatives. Lomo is an interface on your life as you move deeper into the digital era" – Lomographic Society

The aficionados meet themselves on the Lomographic Society web site. They can share pictures into a huge and funny database, or publish their own "Lomohomes". If you are already a lomo addict you can use the LomoLabs: just send your film to Switzerland (!!) and one day later you can enjoy and manage your pictures online. Also some worldwide hosts provide cute little stories accompanied by pretty pictures.

I am maybe voyeurist but I am fond of this frenetic usage of photography.

Text: Jerome Lacote
Photos: Jerome Lacote

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
CALAR.ink
MoMA STORE