DO NORMAL

HAPPENING

Just a few blocks from 111 Minna Street Gallery, the nationally acclaimed San Francisco Museum of Modern Art is currently presenting “DO NORMAL: Recent Dutch Designs.” The collection features over 200 works by Dutch designers created over the past 10 years. DO NORMAL offers a wide variety of both graphic and industrial designs, from telephone cards and furniture to books and CD-ROM’s. All were selected for their use in daily lifestyles. The museum goer can view such traditional design perspectives as road signs by NPK Industrial Design, as well as new graphic styles seen in 12 inch record jackets and party flyers developed by the younger generation of designers.


What should not be missed are the Dutch stamp collections, designed by creators such as Joseph Plateau, Frans Oosterhof, Dept and Irma Boom that are exhibited near the entrance. Presented as sheets of stamps rather than individual ones, the stamp series shows multilayers of typographic complexity and creates a high visual impact in a grid system. The exhibit is equipped with magnifying glasses pinned on the wall so the viewer can inspect the details of the stamps thus giving another perspective to the visual and design complexity of the works.

DO NORMAL
Date: Until 20th October
Place: San Francisco Museum of Modern Art
Address: 151 Third Street (between Mission and Howard)
Tel: 415-357-4000

Text: Kanya Niijima from MMSW Labs

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
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Fernando Trocca
MoMA STORE