A BRITISH ACADEMY FOR FILM AND TELEVISION (UK OSCARS)
HAPPENINGText: Nicolas Roope
A British Academy for Film and Television (UK Oscars) representative came over to see us today to talk about their intention to include new media titles in next years awards.
Commercial new media awards have largely been taken care of by D&AD, BIMMA and Yell. Bafta hope to focus on non-commercial projects, in line with the rest of the awards. Problem is though, so much of multimedia is concerned with promotion and advertising.
Because there isn’t really a market for entertainment driven multimedia, hardly anything gets made that’s not supported by sponsorship of some kind. I’m surprised they haven’t yet considered a games category as this would be more appropriate.
Text: Nicolas Roope
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