NIKE 公式オンラインストア


PEOPLEText: Ari Matsuoka

The number of fashion brands advocating environmental protection has increased years by years, but of course, design is also a very important part for consumers with discerning aesthetics.

This brilliant scarf with original graphics prints is made of organic silk from Cocoon, based in Jharkhand, India. Thread was taken out from the grown cocoon without the use of insecticides, fungicides and gene sprays. It was popular within elegant ladies and Berliners who enjoy dressing up in simple black high fashion.

Jewelry designed by Layla de Mue is a reminiscent of Japanese “rope” somewhat and is also individually handmade. Even if these simple sustainable items can be used habitually for a long time, consumers will be able to the manufacturing process and social issues in fashion as a form of a new high fashion in the future.

At the pop-up, guests had an ethical business talk over catering food, such as sandwiches, sweets, a wide variety of wines, and beers.

The biggest surprise to me was that German music producer Henrik Schwarz was DJing there. Needless to say, I asked for a photo.

Still, gorgeous and transient trends continue to be updated at a rapid speed, and a tremendous amount of clothes are discarded every year. However, it may be true that the general consumer cannot simply say “fast fashion is bad.” Why don’t we start by understanding the manufacturing background of what we wear.

Sustainable fashion may not only be in a popular sense, but if we wear it, it may be a chance to re-examine the environment as well as labor and society.

Manakaa Project UG (haftungsbeschränkt)
Address: Giesebrechtstr. 6 10629 Berlin
Tel: +49 (0)30 8452 5230

Text: Ari Matsuoka
Translation: Yumiko Miyagawa
Photos: Ari Matsuoka

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