The Singapore design community had a field day as both local and international designers and brands relished in a day of design celebration, friendship and education with the inaugural Saturday in Design Singapore. Originally an annual trade event from Sydney, Saturday Indesign made its way to Singapore with a bright bang of coral!

Participating brands were easily identified with their bright coral dots, as participants were ferried on dedicated buses (dotted as well) across the island, bringing design closer to the people. Not just an open house of showrooms, a series of collaborations and installations were scattered throughout the different venues through The Project. Based on the theme of “Connect”, both international and local designers were paired with brands and students, creating a collage of textures, forms and settings to the delight of participants.

At Purvis Street, The Project saw Foundry’s launch of a new collaborative work with :Phunk studio to reinterpretate the loppa paper lamp as part of their 2011 collection.

While over at Park Mall, there was a hive of activities which showcased several projects. This included Woodhead’s installation, with Xtra / Herman Miller and Contrac-Image / InterfaceFLOR which documented visitors on the classic Eames Moulded Plywood chair (Polaroid style) against a lattice of textured yarns.

Over at Dream, a splash of colour was literally hanging in the air as Dream Interiors with Elixr Design created a floating installation of vibrant paper cranes in contrast to the stark, white furniture and accessories.

At Robertson Quay, the Warehouse saw a mixture of home, office and public furniture coupled with the Project installations. One that gathered many happy smiles was Miles and Theodore with local architecture firm K2LD entitled Family Portraits. The “sofa” with a massive picture frame became the ideal focal point to capture those Kodak moments. The synergy of brands also created a carnival atmosphere as friends caught up over drinks, discussing the latest designs on showcase.

From household, to office, from carpets to lighting, Saturday in Design was accessible, with something to appeal to the homeowners, the architects, the graphic designer, buyers and even down to the everyday man, who hopefully now looks out for good design, beyond just Saturdays.

Saturday in Design Singapore
Date: May 21st 2011
Place: Multiple Venues
http://saturdayindesignsingapore.com