A postmodern living lying over the white catwalk tempts the public to go and sip a beverage while casually reading a light magazine in the company of their coworkers. As a symbol of Maria Cher‘s collection, named “Winter Temptations”, each guest finds a very big and red apple waiting for him in the chair. The models are the ones that actually drink and eat and chat and do whatever they like to while we, the people, don’t know where to look first.

Maria Cher

It reminds me of the magazines my mother used to read when I was little: they were discolored and somewhat naive and they showed happy people, while clothes seemed to be an excuse for the fun. When I look at the runway, I can’t help but wonder if there can actually be fun between so many female models laughing and shouting at everything around them. I keep thinking about this while I find a safe place to put my apple.

Maria Cher

In the meantime, between each fashion show, everyone feel the most profound need to look at the others and to expose themselves as well, turning the place into a huge scenario. In the introductory red carpet to some award shows, like the Oscars or the Grammies, where all the glances only search for gossip, the main objective of the whole spectacle is almost forgotten; people get so focused on the preliminary that the show seems less important, blurred.

At fashion shows the movement behind the scenes and outside the catwalk have surprisingly become the engine that keeps everything working. The whole BAF experience is actually a giant pre-show to a world much more complicated and unstructured than any fashion show.

Here we are again, in the outside world, already missing the little glamorous sphere, which has given us shelter for a couple of days. What remains from Fashion Week, besides fashion itself, is the memory of a world where everything works out right. Even if there are delays in the shows and misunderstanding between some models, everyone knows these are tiny problems compared to those that wait outside the micro waved fashion cosmos.

We say goodbye to BAF for this year and wonder in silence what will come next. Will there still be fashion? Hopefully, yes.

The 5th Buenos Aires Fashion Week
Date: April 7th – 10th, 2003
Place: Rural Society, Buenos Aires, Argentina
info@bafweek.com
https://www.bafweek.com