SFW MULTIMEDIA EXHIBITION

NEWSText: Aya Shomura

Prodip Leung, Reiki Starman, 2016

Prodip Leung, Reiki Starman, 2016

Forward Assembly in Hong Kong holds “SFW Multimedia” Exhibition till August 6th at Eight & Nine, event space. The exhibition featuring over 20 edgy artists from different countries. They ask that are people really comfortable with “Safe for Work”? Or, do we actually need more “So F**king What” attitude to keep us alive?

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Forward Assembly is a multidisciplinary, multimedia arts & culture platform that brings together all genres of artists, young and established, from different parts of the world. This platform is a gateway for artists and window for art enthusiasts. SFW brings together genres and elements that we all enjoy organically. No rules, no limitations, no boundaries. An accessible opportunity to take home new sensations.

Some works in the exhibition were commissioned by brands and private clients for commercial projects, the products of day – jobs and gainful employment. Others were produced independently in the artists’ studios. Both perspectives are equally valuable, and, by looking at them side by side, it is possible to learn more about what makes an artist tick. These phrases also stand for contrasting artistic approaches: cynicism and confrontation. In today’s super – heated climate, creative work needs to find multiple ways forward.

SFW Multimedia Exhibition
Date: July 7th – August 6th, 2016
Opening hours: 11:00 – 20:00 (Closed on Monday)
Place: Eight & Nine
Address: G/F, Shop 8 & 9, Kwan Yick Building Phase III, No. 158A Connaught Road West, Sai Ying Pun, Hong Kong
Directed by FORWARD ASSEMBLY
Tel: +852 3955 9777
https://www.forwardassembly.com

Text: Aya Shomura

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