Shoreditch, in East London, has boomed to be the one of the trendiest areas in London in the last decade. Cafes, bars and boutiques are busy with stylish youth on the street. In 2003, 'No-One', a creative store with friendly atmosphere was opened in the heart of Shoreditch, attached to a cafe and bar 'Old Shoreditch Station'.
The cafe is always lively with people having a coffee-break after shopping and those working on their lap-tops in the daytime. Whilst at night it is bustling with groups of people that enjoy chatting over a pint. Not only a shop, but it is also hired as exhibition/project space by artists.
"We love to see young labels evolve." This catch-phrase of the shop shows they are true to their word.
Not only do they sell popular labels such as 'Cheap Monday' jeans and cult labels like 'Karen Walker' and 'B store', but also young designer's that are about to be a hit.
Sometimes the buyers even pick up totally independent labels found from markets. Such attitudes have been leading London's fashion scene to be at the center of attention and giving a spring-board for promising young designers.
It's been scorching hot in London this summer. In the shop, 'Roxy Heart' colorful swim wares are lined up. Roxy Heart is a noteworthy project by Roxy, which has been collaborating with various designers and artist mainly in Europe. In England, there are few shops which sell Roxy Heart line.
According to one of the shop staffs,this label is bound to collaborate with Zakke Shariff in the next season, which is going to be too good to miss out.
It is nice to drop by for a coffee, hunting for favorite brands or chatting with friendly staffs.
Address: 1 Kingsland Road, Shoreditch. London, E2 8AA
Open: 11:00-19:00 (Thu till 20:30, Sun 12:00-18:00)
Text and photos: Sayaka Kishi