EMMA CASSI

PEOPLE

Any little Japanese girls will be familiar with those small cases of twinkle beads they can only get at traditional local summer festivals. Of course those candy like beads are made of plastic, but for the little girls, they are the most precious Jewellery they will ever have (Boys always get those plastic masks of the cartoon super heroes instead).

Emma CassiEmma Cassi


Emma Cassi’s designs remind me of those childhood days. Not only the cold plastic but also the short Japanese summer times of my youth. Cassi uses antique laces and beads which themselves have a long history and a story to tell, maybe because she is also still is a little girl at heart, still fascinated with the lace curtain’s pattern shadow, dancing on the floor.

Emma Cassi

Her Spring and Summer collection has colourful beads with a little edge of antique lace under them. The balance of kid’s palette-like colours and the delicate pattern of the lace successfully creates the image of a little girl with a pure heart.

“I always use laces”. She says. When her grandmother passed away, she left boxes of beautiful antique laces. Those antique laces also found somebody who can continue their histories.
“Doesn’t the pattern of the lace look like plants? Like veins and leaves? Maybe that attracts me.”

Emma Cassi

As well as designing jewellery, she is also a stylist working with Laura Ashley, John Lewis, Milk amongst others. Relaxed mood and fun living lifestyle are the overriding feeling you gain from her works. “I think Stylists should have something they are specially good at. That speciality will help being more creative.” is her belief.

Emma Cassi

What is the most significant incident in your life? And she said that, of course when she had a little baby boy. Now three years old with golden hair, sitting in the living room with us (actually, not sitting but jumping, dancing, singing and bringing all the toys to show me!) is Antoni. He must be her other inspiration.

Emma Cassi

“Since he came along to my life, my collection has been more colourful, playful and funny. I also started using more plastics. I am actually planning to start a little girl’s jewellery line on the other main collection with more luxury precious stones.”

What fabulous news for the mummies with little baby girls!

Text and Photos: Sayaka Hirakawa

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
コントワー・デ・コトニエ公式通販サイト | 2016 SUMMER SALE
MoMA STORE