100% DESIGN LONDON 2007

HAPPENINGText: Sayaka Hirakawa

The Green issue is another big topic in this show. Many of the products are designed with the environment in mind. The winner of the innovation award, Ivory Egg created a ‘Magic Box’ that controls all of the domestic switches in the house.

100% design London
Ivory Egg

There’s just a switch with no wire or battery, yet it can turn on and off the lights in the booths. The magical switch. When you come home, press a button, the lights will be on, the music will be started, and the central heating will start working. No harm to press. Especially for the environment.

100% design London
Monacca

There are eight exhibitors from Japan. “Monacca“, the wooden bag and furniture series was very appealing. They use thinning wood, which is usually thrown away as waste in Japan, to remain in keeping with the theme of being green. The attaché cases were particularly appealing, especially a good idea for keeping your laptop safely stored away. With this design, the ancient Japanese woodcraft tradition is being celebrated in a very modern fashion. Along with this are Zabuton, the traditional Japanese low seated stools, again utilising the thinning wood.

100% design London
Donna Wilson

Donna Wilson has knitted some cuddly toys, so sweet that even the most miserable of city dwellers will smile. Wilson began at the Royal College of Art, in textiles and now devotes her time to her knit design. The inspiration for the toys came from actual drawings by children. The disproportionate heads, too long tails and stumpy hands, while sounding horrific, actually have a childlike charm. Each toy has an individual name, and a tag on its sleeve with a description of its character, the idea being you can choose your friend on character as well as appearance. How about a toy that is terrible at getting up in the morning and has a wild imagination?

100% Design London 2007
Date: September 20th – 23rd, 2007
Place: Earls Court 2
Address: Warwick Road, London W5 9TA
http://www.100percentdesign.co.uk

Text: Sayaka Hirakawa
Photos: Sayaka Hirakawa

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MoMA STORE