LONDON DESIGN FESTIVAL 2005

HAPPENINGText: Sayaka Hirakawa

For not only Londoners but also for design hungry people from all over the world, September must be one super busy month since 2003. Because according to the official guide of London Design Festival, there are over 170 events going on, things like world class trade shows, exhibitions, open studios and talks at many venues in London. On a bus or on a tube, you could see someone who’s reading the yellow guide book produced by Icon and maybe exchange a knowing wink.

Now, I happened to see 2 completely different exhibitions in the way of atmosphere, scale and style. First, here comes the annual biggest UK design show 100% design. This show, held at huge venue at Earl’s court, has over 450 exhibitors including heavyweight designers like SCP, Tom Dixon, or this year new designers. I will introduce some of them which makes me fall head over heals love with them.


DMBH, Floratube

These lovely domes were created by a female designer from Amsterdam. This “Floratube”, designed for busy urban workers, can circulate water inside by itself so you don’t need to water the plant for weeks. In addition, they increase sunlight so even in a not so sunny room, the plant can live happily. Therefore however busy you are, you can still invite your boyfriend (or girlfriend) and feed them with fresh herbs as much as you want. The design develops the relationship between humans and their environment, which was DMBH‘s strategy.


Brand Van Egmond, Flower Power

How can the metal Iron be so sexy? Powder coated steel plate cut in flower shapes surrounding light bulbs has made a mysterious black chandelier. To be honest, I don’t want it in my room but still I just can’t take my eyes off of it. Such a seductive power it has on work of Brand Van Egmond.

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