Apart from the virtual phase, Arte Chacra has been creating real contact between the public and the art works. They have traveled to different places inside the country where people could see and buy art. They expect people to buy art instead of something useful for the home, because they actually believe art is useful and can be a very thoughtful gift.
Arte Chacra is based on an open system, where everyone can send their work and participate. Even if they study their background and art works, they don’t want to make curatorial work because they are democratic and don’t have a predefined profile where the artist should be classified. The goal is “to provide equal conditions to every artist, emphasizing the quality of proposals with wide criteria”.
Arte Chacra is a self preserved society with no support from institutions or entities. Its structure is dynamic and flexible and it exists because its founders have the guts to make it happen. It seems easy, and maybe it actually is. And it’s just a click away.
Text: Gisella Lifchitz
Photos: Courtesy of Arte Chacra