NIKE 公式オンラインストア


PLACEText: Fann ZJ

Suspended frames floating high above the ground. Striking images of everyday life. Perplexing images of surreal dimensions from the depths within the inner mind of imagination. Anyone can be a part of it. Both you and I can hang our work and contribute to the space. If it is full, our contribution suspends itself in the digital realm.

You see, HYPE Gallery showcases any artist, photographer and filmmaker’s work for free. The first ever HYPE Gallery in Asia, this unique showcase first began in London, making its way to Paris and now to Singapore. Using large format printing, works are placed on display and transferred onto the web when the physical gallery is full.

Sounds too good to be true? The catch is that the title of the work has to have the letters HYPE in them in that order. This creates an array of names that displays the ingenious variation of language. HYPE Gallery presents a slice of the local arts scene, creating a platform for aspiring artists to showcase, get feedback and ponder about the community that they belong to.

Since the contributors could be anyone, from your neighbor to your classmate, one begins to ponder what is the story behind the image. The gallery is filled with images from all corners of the island. From the macro-scale of the city, the common street to one’s intimate bedroom, HYPE Gallery showcases a wide spectrum of Singapore and of Singaporeans.

From photography, graphic design to graffiti, subjects include a heap of traditional Chinese characters commonly seen on shop houses being disposed, neon coloured street graffiti to scenery of the city. Indeed it provides a view of the city from beyond the normal gallery. One that shifts and is constantly changing, adding to create dynamism not unlike the city.

HYPE Gallery
Place: The Arts House, 1 Old Parliament Lane, Singapore

Text: Fann ZJ
Photos: Fann ZJ

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