HAPPENINGText: Gisella Lifchitz

The fifth Edition of Buenos Aires Fashion Week was held from 7th to 10th April in the Rural Society. This time, the themes and motivations of designers looked very much alike, but rather unique in their special way. Colors, moving people, looking for comfort, Beautiful people, get close. They want to see, and be seen. Nothing happens, until the curtains, are open.

BAFWeek is not BAF anymore. It belongs to Buenos Aires and shows our local design, but it has changed its name to plain “Fashion Week”. Nevertheless, this doesn’t diminish its Argentine roots or the traditional aspects of our most inner creations. In fact, this year the star fabric was definitely leather. With its characteristic smell and soft texture, it has captured the attention of both foreign and local visitors.

A bizarre mixture of ethnical gaucho style with a return of the recurrent playful way of expression accompanies the most pure new romantic black and white fashion, which rocked in the eighties.


One of the main shows was the one from “UMA”, whose designer, Carolina Ainstein, has moved through a rich variety of materials to create an image of an independent modern woman, who has traveled a long way to get here. The show is almost literally a color explosion: combinations of light blue and black, bright green and brownish, orange and black, rose with beige, are only some of the stimulus to our eyes . UMA’s show is the most international of all. It is doubtlessly powerful and explores beautiful combination of fabrics and designs, leaving the assistants wanting more, so much more.


From designer Marina Casas view, “everything in this BAF points out to a revival of the eighties style”. From hairdos to accessories and makeup, time seems to go back, and the only thing that doesn’t go with the flow is the unbearably loud electronic music of the speakers. That’s the unique sign that reminds us that we’re twenty years ahead the punks, rock stars and savage baroque eighties liberation. We come back, though, in a state of confusion and then wait for the next pre-show to begin.

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