NIKE 公式オンラインストア

AMADEO PASA

PEOPLEText: Gisella Lifchitz

On November 30th has taken place the 6th Edition of Buen Dia Festival in Buenos Aires, Argentina. As always, the event was a manifestation of good taste, electronic music, enthusiastic people, fashion design, food and toys. Everything in an open and splendid park. Amadeo Pasa is the creator and director of the festival. He’s kind and hyper kinetic, and talks about his project with pride and modesty. And he also disentangles the hidden side of the iceberg.

Amadeo Pasa looks small. He’s 24 years old and portrays the aspect of a teenager. When I see him, I wonder how he does everything he does. In the neighborhood, he’s consented and now he’s known in the whole country and outside. His goals fly high, much higher than anyone could imagine. When he talks about his ideals, he gets bigger; he barely fits into his body. And all this has just begun.

We meet in a quiet deserted bar in Old Palermo, his ambience. Every five minutes someone says hi, waves at him, asks him how he’s doing. Of course, he moves like a fish in the sea. He’s extremely meticulous when choosing his food and I fear he would leave the place because of the waitress’s lack of experience. Finally, he makes a choice that pleases him. “If he keeps that organization’s ability when he’s taking some time off, he must really be a thoughtful worker”, I think. He’s already begun to talk about that he knows best. He’s the puppet master of his destiny and also a party boy.

What does Buen Dia (Good Day, in Spanish) really mean?

Buen Dia is nowadays one of the most meaningful events of our country’s cultural calendar. It reunites more than 30000 people in a park. Each of them has heard of it for a different reason. Some people think it is a fair, others see it as a show, for some of them is mainstream and others consider it popular. This is a good thing. It has a wide multiplicity of points of view showing some trend. It is an artistic event strongly developed towards society, because it happens in a public space and proposes commercial exchange as a cultural option. It was the first contemporary product fair of the century and now there are 180 exchange fairs that mix food, clothes, design and music into a show.

Tell me about the primitive idea of Buen Dia.

I make music. I had an album, which had been produced independently, and I wanted to play it live. I came up with the idea of acting in a park in the afternoon with a few more bands. The last time I played was in the first Buen Dia. Although, from that moment we’ve saved the stage of Buen Dia for musicians who had already a career and some previous accomplishments.

Are you still making music?

Yes, but I stopped using music as a way to relate to the world. Music rests now in a valley of tranquility while I devote my energy to Buen Dia.

It was a good day. A strong storm threatened behind the cloudy sky. The wind flew from the early morning and some people decided to change their plans in the last minute. However, I sensed the festival would be held, against the wind.

I felt the energy beating inside of me. It moved my steps towards the crowded park. When I got there, there was almost no space left. I found an improvised spot from where I perceived the echoes of a growing sound. It wasn’t the band playing, or the steps of the people around, or the cooking food, the laughing, the hugging, the kids or the salesmen. Or maybe it was.

But above that thing carried by the air (music, the rain, the hoots from the cars), hope could be heard. An intimate feeling that told everything could finally work out, as if we all were back in the seventies in another Woodstock, or maybe in a good day in Argentina., building a new kind of community with love, peace and open air. “There seems to be no pain”, Amadeo says with a deep stare. “But I’d rather think it may hurt and still we have to go through the pain”.

Define “festival?”

It’s a party, a meeting, a reunion, a fantastic show. The idea of being together, the feeling that all you need surrounds you, the encouragement to make things big even if you are little. It is also a business and a place to grow up. What it goes through it turns out better. But if we speak some other day maybe I’ll tell you something completely different.

What kind of public attends to the festival?

Open minded people, free spirited people. People who understand there are things we need to improve in the world. They arrive from the provinces, the neighborhood, they are humble or businessmen, and there are kids that come with their mums and grandmas. They get in touch with things they wouldn’t see anywhere else.

Read more ...

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
MoMA STORE