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HAPPENINGText: Taketo Oguchi

CREATIVE HOKKAIDO aims to increase Hokkaido fans by promoting the prefecture’s latest cultural trends within Japan and abroad (mostly in the Asia region), with “creativity” as its keyword. The project began its activities in 2012, and has spread to Shanghai, Hong Kong, and Taipei. In 2014, the project traveled to Taipei and Bangkok.

In Taipei, “CREATIVE HOKKAIDO MEETS TAIPEI 2014” was held as part of the fashion and art exhibition “PR.01 TRADE SHOW (former RoomsLINK) / NEW CITY ART FAIR, TAIPEI 2014” in Shonghsan Cultural and Creative Park, as it was the previous year. The art booth at the event was curated by Keiko Oi (Gallery Monma), displaying works by Rie Kawakami and Shino Hisano.

Taketo Oguchi (MUSEUM STORE) organized the fashion booth, which exhibited three up-and-coming brands: ESTHER for the second year, etoffe’s new coat line etoffe 9II9, and Sapporo’s rising brand ayumi.mitsukane.

Since this year’s PR.01 TRADE SHOW was co-hosted by Taipei’s largest fashion event TAIPEI IN STYLE, the project focused on promoting Hokkaido’s fashion scene. On November 8th, “CREATIVE HOKKAIDO NIGHT IN TAIPEI,” showcasing Hokkaido’s winter culture in a special presentation including the latest fall/winter fashion, music, videos, and food, was held in FiFi, a facility popular among the trend-setting younger generation of Taipei.

The event’s themes were words associated with Hokkaido’s winter, such as “white,” “snow,” and “stars,” and the latest fall/winter collections by ESTHER, etoffe 9II9, and ayumi.mitsukane were exhibited with music by artists based in Sapporo: Naohito Uchiyama, the talented track-maker Slate, and Munenori Yano.

Miwa Yokoyama (Miwonderful), who brings smiles through makeup, was in charge of hair and makeup. She collaborated with P.T., a popular hair and makeup artist in Taipei, and created a dreamy look inspired by snow. As a special guest, Poemcore idol owtn. performed live, captivating the audience.

As part of her “Makeup Tour”, Miwa Yokoyama entertained the citizens of Taipei through a street performance in Ximending, a district popular among young people, similar to Japan’s Harajuku area.

CREATIVE HOKKAIDO’s activities will next move on to Bangkok, where the focus of the event is expected to be food.

In addition, to celebrate the success of CREATIVE HOKKAIDO MEETS TAIPEI, “CREATIVE HOKKAIDO IN SAPPORO 2014” will take place at the Cross Hotel Sapporo from December 1, 2014 to February 28, 2015. During this time, a fashion show is also scheduled to take place.

CREATIVE HOKKAIDO meets Taipei 2014
Date: November 6th – 9th, 2014, 10:00-18:00 
Place: Shonghsan Cultural & Creative Park
Address: No.133 Guangfu South Road, Xinyi District, Taipei, Taiwan
Participating Brands: ayumi.mitsukane, ESTHER, etoffe 9II9 
[Directed by Taketo Oguchi (MUSEUM STORE)] 
Artists: Rie Kawakami, Shino Hisano, and others 
[Directed by Keiko Oi (Gallery Monma)]

Date: November 8th, 2014, 20:30-23:30 
Place: W BAR LOUNGE (FiFi)
Address: No.15, Sec.4, Ren-ai Road, Da’an District, Taipei, Taiwan
Participating Brands: ayumi.mitsukane, ESTHER, etoffe 9II9 
Music: Naohito Uchiyama, Slate, Munenori Yano 
Special Guest: owtn. (Poemcore Idol) 
Show Director: Keigo Iwata (ZNO Networks) 
Makeup: Miwa Yokoyama (Miwonderful) 
Event Direction: Takuya Minee (Cloud9) 
Creative Direction: Taketo Oguchi (Clark Gallery + SHIFT)

Date: December 1st, 2014 – February 28th, 2015 
Place: Cross Hotel Sapporo
Address: 23, North 2 West 2, Chuo-ku, Sapporo, Hokkaido
Artists: Rie Kawakami, Shino Hisano 
Curator: Keiko Oi (Gallery Monma) 
Creative Direction: Taketo Oguchi (Clark Gallery + SHIFT)

Text: Taketo Oguchi
Translation: Makiko Arima

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