PEOPLEText: Yurie Hatano

What is your philosophy in designing ?

If it’s enjoyable or not.

Is there anything, person, or matters that your current style has been influenced by?

The most influencial thing is that I had been drawing sneakers and basket ball shoes from my childhood. I liked designing by myself and had been thinking how I can make things unique and interesting. Since the impression of drawing can be changed by little differences of lines, I have been getting interested in lines and it has been my basis.

Please tell us about the art scene of your main active area Nagoya.

We can see the illustrations have strong characters more than abstract graphics. I am also one of the people who is influenced by those features. However, I don’t think it is important where we work if we have a bigger book store.

Please tell us about the Shift cover design.

I tried to express the feeling that someone would get by looking at this website, or something similar, combining with what I had. 6 characters came to mind when I was in the first steps of thinking of an idea, mainly I used them and developed each word of “S” “H” “I” “F” “T” in order. As for the expression, I tried not to have a concrete concept, and made it freely not to leave any bias afterwards.

What are you planning to do near future?

I made a movement to my drawings for the first time in this cover design, and got lots of things to express, so I would like to learn more about the animation from now. I feel I can do something interesting.

Please leave a message to readers.

My work is successful if you think “Oh!”

Hidehito Shinnou
Address: 2-13-22 Nishiyama, Asahi, Owari, Aichi, Japan
Tel: +81 (0)90 4164 4351

Text: Yurie Hatano

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