The displays in the store are made mobile so that they can easily be moved out of the way on such occasions. Most of the mannequins are cased in cages hung from the ceiling with motorized suspenders.

There have been attempts at bringing art into commerce in the recent past but never has it been done on such a conceptual yet tangible level. Better yet, it is actually realized and materialized in this Prada store.

This store includes other innovative approaches to shopping. For instance, dressing rooms use video technology that allows the shopper to see herself from her back. In retrospect, innovation like this is obvious. In prospect, it seems crazy.

There are several more Prada stores in the works. One is planned to open in Los Angeles early this year and another San Francisco later in the year. Although they will most likely be delayed, it is worth the wait for the new perspective that Prada and Koolhaas might bring to commerce and culture.

Prada New York Store
Address: 575 Broadway, New York, NY 10012
Tel: +1 212 334 8888
https://www.prada.com