NIKE 公式オンラインストア

200OK

PEOPLEText: Naoko Ikeno

What do you think is the most important aspect in web design?

We like the dynamic, that is inherent in the medium, but up to now not profound enough explored. We guess this will be an focus in the developement of design in the near future. Besides that, even in times of high bandwidth, we still like the neat and reduced design, that we use for our own representation. And we like personality in design.

What did you imagine in working on the cover design of Shift this month?

Nothing, to be honest. We just wanted to do something dynamic that brings our style and “Shift” together and does not need lots of kb.

How do you think about working in Berlin, Germany?

Berlin is still the graffiti writing capital in Europe, so there is a lot in every day life, that is motivating as well as influencing. Furthermore Berlin is vivid enough to ensure the circumstances we need to be productive.

How do you find the interactive art and the multimedia scene in Germany?

As far as we are into that scene, we find it quite boring. But even if there is a lot of wreck, you find some nice stuff sometimes. For example an installation with light on the facade of the haus des lehrers in Berlin, which have done some guys of the chaos computer club I.E CCC Berlin.

What do you think about Japan?

Shame on us we have a very european view of Japan we must confess. Clear lightful empty neat accurate modest on the one hand and weird nasty colourful on the other. guess there are these two different images Europeans have in mind thinking about Japan. There seems to be a similarity of modern German and Japanese design in terms of accuracy and purism. And as you can see we like that style.

What is the thing that you are interested in the most?

That changes very frequently. Right now Hnehls is trying to improve his skills in 3d modelling texturing and animation. Gblahak at the moment is occupied with c++ and opengl programming. Still a major focus of our interest will be the visualization of information and the organisation and visualization of collaborative structures.

Who are your favorite visual/graphic designers?

We like the work of John Maeda and his aesthetical computation group on the MIT. Besides that we like the persistent theories of guys like otl aicher and the french cartographer Jaques Bertin.

This is the last question. Would you tell us about your plan for the near future?

First of all we are trying to develope new ideas and add frequently new stuff on 200ok and keep it alive. Else we are looking for collborations with designers abroad and gathering as much inspirations as possible.

200ok
Address: 114 Schönhauser Allee, 10439 Berlin
hnehls@200ok.de
https://www.200ok.de

Text: Naoko Ikeno

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.
MoMA STORE