PEOPLEText: Naoko Ikeno

This month, Shift features Spain. The cover was designed by One of the most famous editorial productions ‘Ipsum Planet’ based in Madrid, Spain. They produce Neo2 Magazine as well as Org Magazine. We asked them about the Neo2 Magazine and Spain.

First of all, please introduce yourself as well as your back ground.

Neo2 is a paper magazine edited by Ipsum Planet, a creative studio in Madrid, Spain. Ipsum Planet has 8 years working with many national and international clients as: Cartier, Lego, Adidas, Lois… Our work is aimed by now to the graphic/printed creativity.

Please tell us about your magazine ‘NEO2’. What is the aim of it?

Neo2 is a tendencies magazine (art, fashion, industrial design, architecture, photography….) We try to let know and to support hispanic creatives basically, but we are also open to other countries creatives.

How many people are there working on the magazine and how do you produce it?

We are 9 people now in the office and a net of contributors of about 150 people out of the office in each issue. The 90% of the content is created exclusively for Neo2. The magazine is distributed in all cities of Spain, the international distribution is growing with every issue in the most important cities of the world. Since a few issues the magazine is bilingual(Spanish/English). The magazine is financed through the ads that appear init and the sales.

We would like to ask you about the contributors. What kind of people take part in besides you?

There is a wide net of contributors in and out of Spain, photographers, stylists, make up artists, architects, writers, illustrators, journalists…They are restless people with the desire of showing their work. (On the next issue we show the 30 contributors that worked more for Neo2 with big photoes and psycological tests).

How often do you release it? Do you have theme on each issue?

Neo2 is in the streets every two months and most of the time it has a specific subject, the next one is about “contrtibutors” (Jul.-Aug. 01), the next ” Toledo” (Sep.- Oct. 01) and the next one “regular” (Nov.-Dec. 01).

What is the difference between this magazine and the other.

We try to give it its own personality, renewing in every issue used resources. Almost all contents have a mischievous side. We try to take out seriousness to the serious contents. We work with humor and the irony.

What kind of contents does the web site have?

Neo2 is not a magazine on line, our web is simply informative of what you can find in paper, well, we also give some typographies we created and that are used in the magazine. For the web we work with contributors as Ben Vine, Andrew Culbert or Xnographics . They are working on the new web of Neo2 and Ipsum Planet.

Read more ...

[Help wanted] Inviting volunteer staff / pro bono for contribution and translation. Please e-mail to us.