We don’t speak French, but what do you think about the ELLE.com campaign?

I don’t speak much French either, but I think it’s cool. I think the campaign ran in the USA mainly. This campaign really speaks to me as a woman. It’s as if all of the circles make up our stereotype or perception of beauty but ELLE.com sees me as an individual. I also like the way they did the drop shadow on the original design of the ad – very cool, especially on all the online work StrawberryFrog did.

Don’t you think it’s funny how people sometimes confuse the words “prescription” and “subscription”?

That reminds me. I really liked the ads StrawberryFrog did for Pharmacia and Upjohn. The distorted, melted image on the left side of the spread paints a clear picture of how this person lives in a world not knowing if she’s sleeping or awake. Showing red behind the word sleep reinforces the copy, making us realize that sleep is being abused to the point of irritation and aggression. This world or shelter she has created is melting before her very eyes.

Do you like frogs?

Yes. I like them.

Do you like strawberries?

Yes. I love them.

What’s your favourite museum in Amsterdam?

I don’t know. We live here, and it’s funny how when you live in a city you don’t really go to the museums.

Just pick one. We’re not writing a book.

Rijksmuseum.

Where do your customers come from?

We do a lot of business with StrawberryFrog. They are very polite. They throw lots of club sandwich parties, reveling though the afternoon hours with lots of fresh orange juice, cappucinos and our famous apple cake. But when it comes to this big apple cake orgy, I think the reason behind theirlust for this cake is that they have global clients, with cross-border brands, we get customers from all over the world. And we’re in Lonely Planet, so everyone knows that we have great apple cake.

If StrawberryFrog moves to a new location in Amsterdam, would you want to work in a cafe near the new office?

When we bring food over we love it because everyone there is so young and informal. When they move, it will hurt the business here. They can phone us and we’ll bring the club sandwich over to the new place.

Anything else you would like to add?

Not a hell of a lot, except to say that their frog-like image notwithstaning, these people eat a lot. I mean a lot. And I heard they’re expanding their interactive division – guess we’re gonna be making a lot more apple cake.